What is Digital Marketing?
Digital marketing refers to all marketing efforts that use the internet or electronic devices. Businesses use digital channels such as search engines, social media, email, and websites to connect with current and potential customers.
Common Digital Marketing Channels Include:
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing
- Pay-Per-Click (PPC) Advertising
- Affiliate Marketing
- Influencer Marketing